Let us count the ways.
We love you because…
You’re personal. You’re with us wherever we go – at home and work, in the store or at the coffee shop. If we didn’t love you so much, we’d accuse you of being clingy. Yes, we know, three new tweets mention us.
Most people associate mobile as an end game for marketing, a medium to get new leads. But if mobile is the most personal medium ever created, then why aren’t companies using it to brand?
Mobile marketing has its acronyms and jargon. The number of letters and words can all be a bit daunting, which is why we’ve decided to visit some of the basic and not-so-basic terms.
2013 was a great year for mobile, perhaps more so than any other in recent memory. The media form became more visual, profitable and viable. Celebrities embraced mobile, as did many brands with responsive web site designs.
Mobile marketing is a lot like Justin Bieber: they both have a lot of growing up to do.
The two have potential, but they’re plagued by problems. Bieber struggles to control his mouth and temper; mobile marketing struggles to make sense of the available data and to use it in a way that produces relevant, contextual ads and apps.